Common Goods is a furniture store that explores how everyday objects and the systems that organize them shape the way we live. To translate this philosophy into a digital experience, I began by developing a foundational identity system. Rooted in restraint and utility, the identity draws from the visual language of domestic storage, archival labeling, and everyday tools—positioning furniture not as decor, but as living infrastructure. This system later informed the UI, guiding layout logic, typography, and interaction.