The Whole Truth
Packaging
Art Direction
Website UI + Animations
The Whole Truth is India's largest D2C FMCG brand on it 3rd round of VC funding having raised over 50 million and is on it's way to an IPO. They make clean snacking foods and promise transperancy which they want to embody with their brand language.
The brief was to build a scalable design system across multiple product categories including the milk chocolate, whey protein ranges (beginner and pro), special editions, and millet bars and the website. This project ultimately expanded into a full website redesign, translating the brand’s honest, ingredient-first philosophy into a cohesive digital experience.
Explore the full ranges and homepage+ vegan protein digital experience on The Whole Truth website.
WHEY PROTEIN RANGE
Whey protein is typically marketed to niche, gym-focused audiences. This range was designed to make protein feel approachable and relevant to everyday lifestyles through clarity, transparency, and clean ingredient communication. The visual language extends The Whole Truth’s existing protein bar system for brand cohesion.
CREDITS
Studio
Thought Over Design