This project responds to a brief, which asked us to create an alter ego (A.K.A) as a catalyst for personal and design growth. Instead of working with clear opposites, I developed a morally grey priest as a persona that envelops both sermon and sin, allowing virtue and transgression to coexist. This ambiguity became a tool for pushing my practice, embracing tension, contradiction, and risk to explore a more conceptually driven approach to graphic design.